July 14, 2025

Is it OK for funds to spend $$$ on marketing?

#2. Sarah Penn and Neil Benson discuss the latest news and views affecting Australian superannuation professionals.

NEWS:

APRA on the warpath re fund expenditure. "Where APRA identifies practices which fall short of legal requirements, APRA will utilise the full range of its powers to hold an RSE licensee accountable."
Super funds on track for 3rd consecutive year of robust returns. AMP includes crpyto in it's super portfolio.
ATO approves NPP as payment method for payday super.

BIG IDEA:

OUR RECOMMENDATIONS:

Sarah recommends 'Coaching real leaders' HBR podcast.
Neil recommends fyxer.ai to help manage and write emails for you (but just be careful it doesn't create more work for you!)

That Super Show