Is it OK for funds to spend $$$ on marketing?

#2. Sarah Penn and Neil Benson discuss the latest news and views affecting Australian superannuation professionals.
NEWS:
- APRA on the warpath re fund expenditure. "Where APRA identifies practices which fall short of legal requirements, APRA will utilise the full range of its powers to hold an RSE licensee accountable."
- Super funds on track for 3rd consecutive year of robust returns. AMP includes crpyto in it's super portfolio.
- ATO approves NPP as payment method for payday super.
BIG IDEA:
- Framing, and why it matters in super
OUR RECOMMENDATIONS:
- Sarah recommends 'Coaching real leaders' HBR podcast.
- Neil recommends fyxer.ai to help manage and write emails for you (but just be careful it doesn't create more work for you!)
That Super Show
Sarah Penn, CEO of Mayflower Consulting
- Connect with Sarah on LinkedIn
- Follow Mayflower Consulting on LinkedIn
- Visit Mayflower Consulting's website
Neil Benson, CEO of Superware
About That Super Show
That Super Show is the podcast for Australia's superannuation professionals bringing you all the news and views about super funds and the sector.
Follow That Super Show
π₯ That Super Show: https://www.youtube.com/@ThatSuper-Show
π¦ That Super Show on LinkedIn: https://www.linkedin.com/company/thatsupershow
π¦ Subscribe to our newsletter: https://thatsuper.show
Sarah Penn
CEO of Mayflower Consulting
π¦ Sarah on LinkedIn: https://www.linkedin.com/in/sarahpennau
π¦ Mayflower Consulting on LinkedIn: https://www.linkedin.com/company/mayflowerconsulting
π¦ Mayflower Consulting website: https://mayflowerconsulting.com.au
Neil Benson
Founder of Novagentic
π¦ Neil on LinkedIn: https://www.linkedin.com/in/neilbenson
π¦ Novagentic on LinkedIn: https://www.linkedin.com/company/novagentic
π¦ Novagentic website: https://novagentic.ai



