Alana Devitt

Alana Devitt is a Research Consultant at CoreData Group, specialising in exploring the retirement journey and helping financial services providers understand how Australians plan for, transition into and experience life after work.

Through deep, evidence‑based research, she uncovers the behavioural drivers, needs and challenges that shape decision‑making across every stage of retirement. Her insights support strategic thinking across the superannuation, advice and wealth sectors, guiding organisations toward more meaningful, human‑centred services in a rapidly evolving financial landscape.

With a First‑Class Honours degree in Marketing and a postgraduate certificate in Digital Business, Alana brings strong analytical capability and commercial understanding to her work. She values curiosity, collaboration and creating research that leads to better outcomes for consumers and the industry.