Transforming Death Claims Handling: How CBUS Super Tackled Super’s Most Challenging Process

#30. Cohosts Neil Benson and Sarah Penn chat with Kerry Vogel, Head of Insurance Claims, Performance and Delivery at CBUS Super. Today's conversation focuses on how CBUS Super responded to major failings in handling death claims by moving beyond surface fixes and fundamentally redesigning the process.
The central argument: Australian super funds create unnecessary complexity and distress for grieving families by relying on outdated, paperwork-heavy systems, and CBUS has proven it’s possible (and necessary) to remove those frictions even within tight regulatory constraints.
A key theme that emerged was how stripping away non-binding and lapsing nomination options, and instead prioritizing a single, digital-first, non-lapsing binding nomination, can mean faster, simpler outcomes, anchored in clear trust deed rules and tailored to real member behaviours. The discussion explored why simply throwing more staff at claim backlogs doesn’t work and how only deep, systemic change can build genuine trust with members. Several points were raised, including the regulatory grey areas around nominations, the human cost of delays, and the need to make processes as straightforward, and as empathetic, as possible.
Who should listen:
- Claims and operations leaders in Australian super funds struggling with legacy processes and regulatory pressure
- Product or legal professionals considering trust deed reform or digital transformation of member nominations
- Trustees and fund executives wary of adopting bold procedural changes post-regulatory action
Kerry Vogel
Highlights
00:00 Examining superannuation challenges
04:23 Challenges in Death Claim Processing
10:56 Ensuring valid member nominations
15:01 Dealing with death claim objections
18:54 Discussing estate distribution process
21:00 Addressing nominations and trustee discretion
24:17 Ensuring policy transparency
28:26 Issues with binding nominations
31:40 Implementing a new claims process
35:52 Simplifying call center processes
38:09 Analyzing and improving death claims
40:01 Discussing problem-solving approaches
That Super Show
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Your Cohosts
Sarah Penn
Sarah Penn is the CEO and founder of Mayflower Consulting, an Australian financial services consultancy specialising in product governance, PDS management, and product operating model design. Her team works with super funds, fund managers, and investment platforms across Australia.
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Neil Benson
Neil Benson is the global chief product officer at ChandlerCX, where he leads a team focused on intelligent customer messaging for regulated organisations, including superannuation funds, banks, insurers, utilities and public sector organisations. His AI startup, Novagentic, was acquired by ChandlerCX in February 2026.
Mentioned in this episode:
Chandler CX Digital Forms
You know that eight-page PDF form that scares off half your members before they finish page two? We turn it into a smart, mobile-first digital form. Prefilled, validated in real time, signed on the spot and straight through processed into your registry. https://www.chandler.com.au/cx-receive/receive
00:00 - Untitled
00:04 - Redesigning Claims Processes in Super Funds
00:33 - Introduction to Claims Handling Challenges
13:23 - Understanding Claims Staking in Death Claims Process
31:00 - Transforming the Claims Process
35:38 - Empathy in Claim Processing
Death claims are one of the most consequential things a Super fund does, and one of the messiest.
Speaker AToday we're talking to Keri Vogel, head of insurance, claims, Performance and Delivery at cbus, about what it takes to redesign a claims process from the ground up.
Speaker ALet's get into it.
Speaker BWelcome to that super show, the podcast where we talk about all things super from the inside.
Speaker BI'm Neil Benson, Chief Product Officer at Chandler cx.
Speaker AAnd I'm Sarah Penn, CEO of Mayflower Consulting.
Speaker AEach week we unpack what's changing in the industry, what funds are wrestling with and how tech and reg are shaping the landscape.
Speaker BSometimes we bring in expert guests, but mostly it's just us having a real conversation about how super is working and what could make it even better.
Speaker ALet's get into It.
Speaker AWelcome to that Super Show.
Speaker AHi, Neil, how you going?
Speaker CI'm great.
Speaker BSarah, how's it going with you?
Speaker AI am very good.
Speaker AAnd we're joined today by Keri Vogel from cbus, who is going to talk to us about claims handling and fixing it, which we're very excited.
Speaker ASo welcome, Kerry.
Speaker CThank you, Sarah, for having me today.
Speaker APleasure.
Speaker AWhy don't we start with telling us a bit about yourself and how did you come to agree to take on the job of trying to sort out cbus death claims handling?
Speaker CThat's an interesting question, isn't it?
Speaker CSo, hi, everybody.
Speaker CI'm Keri Vogel.
Speaker CI'm the head of Claims, Performance and Delivery at cbus.
Speaker CI've been at CBUS for almost two years now, and if you work that back then, you'll realise that I joined at a time when things were quite challenging at the fund.
Speaker CComing to cbus for me was something that I saw as an opportunity.
Speaker CAnd I know that probably sounds a bit weird for some people, and I do recall when I had let some colleagues and other people know that I was moving to CBUs, they said, are you crazy?
Speaker CWhy would you do that?
Speaker CBut for me, I've always taken on challenges where I felt like I was very passionate about making things right and adding value and implementing change.
Speaker CSo for me, it was an opportunity.
Speaker CI didn't see it as a negative decision.
Speaker CI obviously expected that there would be challenges, but sometimes a challenge can lead to some really, really good opportunity and some really great things.
Speaker BYeah, well, an opportunity is certainly one way to characterize the situation at the time.
Speaker BI recall, you know, a lot of bad press, Senate hearings and all sorts of shenanigans going on.
Speaker BAnd it wasn't just one fund.
Speaker BThere was.
Speaker BThere was A few funds in the, in the regulators crosshairs at that point.
Speaker BSome have come through this better than others.
Speaker BI know some funds just throw lots of people at the problem to try and clear backlogs and things.
Speaker BAnd that's, I guess that's one way to try and solve the situation.
Speaker BBut as far as I understand it, seacos has taken quite a different approach.
Speaker BCan you outline, you know, the situation you stepped into and you know what your first reaction to that was?
Speaker CYeah, I guess I'd got a bit of a distinct advantage when I joined the fund because I wasn't in the significant detail of having to respond to members of beneficiaries that were in, you know, this very challenging environment.
Speaker CSo I had the opportunity to really step back and take some time to think, okay, what is the actual problem here?
Speaker CAnd having come from an operational environment as well, very similar to CBUs, the challenges are not necessarily different at CBUs compared to other funds.
Speaker CIt was that there was some specific things about the data that led me to think, oh, what is it that we could potentially do here?
Speaker CSo the fund generally is significantly male and young.
Speaker CThere's some low financial literacy in relation to superannuation.
Speaker CSo young men don't care about super.
Speaker CThey're out on work sites and they're doing their thing.
Speaker CSo men paying attention and making a death benefit nomination is the furthest thing from their mind.
Speaker CSo looking at the CBUS data, the binding nomination data is very, very low.
Speaker CSo that then leads to, okay, so what does that mean for a death claim?
Speaker CHow does that play out?
Speaker CSo I put that aside and park that.
Speaker CAnd then the other process that the industry has lent into is claim staking.
Speaker CSo we generally lent into this process a number of years ago to provide some comfort and I would say security for the trustee to make sure they're making a death claim payment to the right person.
Speaker CAnd whilst that is very helpful for the trustee, it can mean that the process is quite lengthy for claimants, particularly as the Australian family is not what it used to be and there's lots of family challenges and there can be multiple children, partners, relationships.
Speaker CThe other piece was going back to the nomination side of things.
Speaker CIt's prescribed that it's on paper.
Speaker CIt has to be witnessed by two people that aren't beneficiaries to the, to the nomination and signed on the same day and then emailed in or mailed in because you need a wet signature.
Speaker CSo that in and of itself is challenging, particularly today.
Speaker CPeople don't do paper, do you?
Speaker CWhen was the last time you posted.
Speaker AA paper if I can help it.
Speaker CExactly.
Speaker CSo young people again it's just like that's the furthest thing from their mind and that's like you want them to put a piece of pen to paper even let alone the next steps that's required.
Speaker CSo it's like how do we increase that?
Speaker CWhat can we do?
Speaker CVery early on in the piece I looked at the regulations and we're in a very regulated environment superannuation.
Speaker CIt's like so how can we make this process better working with the regulations we have and increasing the nominations from a binding perspective.
Speaker CAnd I sought obviously internal legal advice initially to work through that.
Speaker CSo before I'd gone anywhere it was off the side of my desk working with people close to me.
Speaker CHow can we solve this and start start unpacking it.
Speaker CSo we looked at what else is who else is doing things in the market.
Speaker CThere were a couple of funds doing a few different things in the market but not many.
Speaker CSo we looked at the online bonding nomination process and non lapsing that was one of the solutions but only part of the solution because you still to increase those to get the result.
Speaker CSo you've got to get a high level of take up of that.
Speaker CSo probably around my targets around 50% to try and increase our nomination rate to 50.
Speaker BWe should be able to nomination rate in the single digits.
Speaker CYes they are.
Speaker BFrom there to 50 is a big stretch.
Speaker CI look at things from the point of view of like why not.
Speaker CBecause if you nudge and encourage and as part of your contact with members that you and you can see on their profile when we're in contact with a member that they haven't got a nomination is to do it then and then if it's going to be it'll be on our app, it'll be on our website.
Speaker CSo do it there and then.
Speaker CWe're in a pretty unique situation at CBUS too.
Speaker CWe have some great opportunities to have contact with members that are a little bit different to other funds.
Speaker CSo we have a front counter service in every capital city.
Speaker CSo if members come into our offices and talk to and ask questions about their super might want to do withdrawal or whatever it's about that as well.
Speaker CHey hey.
Speaker CWe can see you don't have a binding nomination and explain and then we have workplace coordinators that can also go out to members houses or on work sites and things like to encourage separate to that whenever someone contacts our contact centre.
Speaker CHey we can see haven't got a nomination in place so all of the touch points are an opportunity to increase.
Speaker COur non binding nomination process at the moment is digital and we have about 40% of members with a non binding nomination.
Speaker CSo for me it's not unreachable.
Speaker CSo we'll be essentially replacing that type with a non lapsing binding one.
Speaker CAnd we know there's a direct correlation between a binding nomination and the death claim duration.
Speaker CSo that's one part.
Speaker BCan I ask a question, Kerry, about the regulations there?
Speaker BBecause I've read through the SIS act specifically in terms of nominations and lapsing, which is typically a three year nomination that is binding does require wet signature, two witnesses, everything has to be dated correctly, the witnesses have to be typically their beneficiaries and there's a whole bunch of rules around it and that's all enshrined in the SIS act.
Speaker BAnd then in the SIS regulations there's this mention of a non lapsing binding nomination which doesn't need all that rigmarole.
Speaker BAnd it seems to me that there's a slight conflict between the CIS act on one hand, CIS regulations on the other.
Speaker BAnd it's almost like creating a trust, creating a lapsing binding nomination and it's almost as if the law got it run the wrong way.
Speaker BIt's harder to create a lapsing nomination than it is to create a non lapsing nomination.
Speaker BDo you think we were speculating on this at the Future Fund Admin Forum whether there was a mistake in how these things were drawn up, whether the law has got things run the wrong way?
Speaker BDo you think that's possible?
Speaker CI think sometimes, particularly with super regs, that there's a delay in moving with the community and the community expectations and the community's understanding of things and what we need to do to support members.
Speaker CI mean the banking industry moves with much more agility with technology.
Speaker CThese things, particularly the ability to operate and do a non lapsing binding is definitely not specific to the specific regulation in the SIS Act.
Speaker CAnd of course as part of our analysis of this, we've sought internal and external legal advice to make sure we're operating in the right environment.
Speaker CThe other thing that's really important here is that people get very concerned when you're doing something online compared to doing it on a piece of paper.
Speaker CNow I don't know why people think that if they've got a form that's been witnessed that that could be done with less coerc or vulnerability than it could be done online.
Speaker CIt's an interesting thing.
Speaker CPeople do get nervous when they think something's been done online.
Speaker CBut there's other checks and balances that we're putting in place in relation to making sure or having a high level of comfort that the person that has made that nomination is the actual member.
Speaker CAnd then separate to that at death, we test the validity of that nomination.
Speaker CSo if a long time has passed between when a nomination was made, all the checks and balances are in place to see if potentially if the member was ever divorced, if there was a new child, another child born.
Speaker CBut the other piece that gets spoken about as well is did the member have capacity to make that nomination at the time?
Speaker CSo then when we look at our death claim process, we will have things in there like how soon did the nomination get made to when the member passed, what did the member die of to provide that level of comfort.
Speaker CAnd then we're also putting an MFA as part of that making a nomination, treating it like a financial transaction.
Speaker CWhilst there's no financial attribution to that particular process, there is a higher level of risk.
Speaker CSo we're putting MFA.
Speaker CSo member will log in and they'll be MFA'd.
Speaker CMember will wanna update, create, revoke a nomination, they'll be MFA'd.
Speaker CSo there's a couple of steps there.
Speaker CI feel that the ease of making the nomination compared to the risk of someone having coercion compared to the membership is low.
Speaker BYeah, okay.
Speaker BThat's a really good risk assessment that you've undertaken there to try and think what can we do to make these things easier, smoother and at the same time put in some checks and balances to weigh up the risks later.
Speaker BYou mentioned claim staking earlier and I've worked in claims a little bit, but not, not very extensively.
Speaker BAnd I thought claim staking was some kind of obligation that trustees had to undertake.
Speaker BBut what you've outlined is it's not.
Speaker BIt's something that the trustee has decides whether or not they need to do on a, maybe on a case by case basis or on a policy basis for those not involved a lot in claims management.
Speaker BCan you help us understand what claims staking is and why it takes so long and what the risks are they're trying to be mitigated?
Speaker CSure.
Speaker CSo it's been in place for a long time and generally a fund will have chosen to consider claims taking as part of their death claims process.
Speaker CAnd it's generally where there is either no nomination in place or a non binding nomination in place because a non binding nomination's not binding on the trustee.
Speaker CSo by the sheer nature of claim staking, if someone Passes with, with that nomination type, it's the onuses on the trustee then to seek out anybody who may have a claim on that member's benefit.
Speaker CAnd that can involve a process where.
Speaker COr it does involve a process where we write out to interested parties and we will afford them 28 days to respond.
Speaker AHow do you know who's an interested party?
Speaker CYeah, well, this is the thing.
Speaker CThis is where it gets a bit interesting because sometimes what will happen is somebody will make.
Speaker CWill fill a claim form in or make a phone call and say so and so's died.
Speaker CThat might not necessarily be an actual beneficiary or a potential beneficiary, but that therein lies the starting of the process.
Speaker CSo based on the information that is generally provided, which is the first thing will be the death certificate.
Speaker CAnd you'll have if there was a spouse, if there was a divorce, if there were children.
Speaker CSo then you start going, okay, no nomination, spouse, children, go right to all of them.
Speaker CAnd then you start going down that path.
Speaker CAnd then what happens is sometimes the floodgates open and you get a whole raft of other people contacting you as well.
Speaker CSo in and of itself, the process takes generally end to end for one claim staking cycle, about six weeks by the time you write, receive and write back again, potentially.
Speaker AAnd is it one claim staking cycle?
Speaker ACan there be more than one?
Speaker CThere could be.
Speaker CWhich again, depending on the nature of the affairs of the person that's passed away and their relationships that they've had, it can.
Speaker CYou might all of a sudden receive a notice from another party through the claim staking process and then they have to be afforded the same 28 days or the trustee can make a decision, a proposed decision, and say, okay, we're proposing to make this payment to so and so.
Speaker CAnd then we let everybody know that that's what we're doing.
Speaker CAnd then they have an opportunity to object.
Speaker CAnd then the death claim objection process falls into line and that process lasts 45 days because it then becomes part of an IDR death claim objection process.
Speaker CSo it can be very protracted.
Speaker CNow in all of this, the beneficiaries will all be going, oh my God, why is this taking so long?
Speaker AYeah, where's my money?
Speaker CWhere's my money?
Speaker CYeah, so that's where I started with if I picked apart the whole process of where is the biggest impact that we could have where somebody doesn't have a nomination?
Speaker AYeah.
Speaker CAnd we know as well, coming back to the superannuation literacy piece, but not just at CBUs, but I think more broadly in industry.
Speaker CIf a member thinks they've signed a form, they think that's the thing that's binding.
Speaker CThey just, it's done.
Speaker AI still remember being surprised when I was, when I moved into Superwood in my sort of my mid-20s.
Speaker AI still remember being surprised that you could fill out a form and then the trustee and telling all my friends and that the trustee could basically ignore it because it was just a suggestion.
Speaker CIt's a suggestion.
Speaker CHow can you fill out a form?
Speaker AThat's a suggestion.
Speaker CExactly.
Speaker CSo there's that piece as well.
Speaker CSo the whole looking at the whole death claim experience holistically was through the lens of simplicity.
Speaker CSo how do we make all of the aspects simple?
Speaker CSo by having a non lapsing, binding nomination and having no other nomination on offer, it's simple.
Speaker CWe can talk to our members and say this is what you sign and this is what we will do.
Speaker CAnd then we're bound to do that,.
Speaker AHave the non lapsing.
Speaker AThere won't even be a form, I mean, sorry, the non binding, there won't even be a form for it.
Speaker CExactly.
Speaker CAnd then we can say to them, we can say to them, please also though, through your life changes, remember to make updates if you, if you do otherwise and it can become invalid.
Speaker CAnd then it's on us as a fund as well to provide appropriate reminders throughout the member's life stage and more than annually to remind them to make the updates and why that's important.
Speaker CSo again, as part of this work, we're going to be providing an online video on our website of why it's important to do this.
Speaker CA quick video of how to make one online.
Speaker CJust those little snippet things that just take a few, you know, a minute or two to go.
Speaker COh, that light bulb moment.
Speaker CAnd then our PDFs and all our collateral can say this is the nomination type that you'll be making and this is what we will do.
Speaker CAnd then in the absence of having nothing, we'll also do this.
Speaker CAnd that's where I think we've taken the biggest leap because again, it's about certainty and simplicity.
Speaker CIf I was a person on the street and looking through claim files, listening to calls from families and beneficiaries through their process.
Speaker CIf I died with nothing insofar as known type of nomination, what would I generally expect would happen to my money?
Speaker BYep, yep.
Speaker COkay, well probably expect it to go to your partner.
Speaker CThat would.
Speaker CThe first thing that might come to your mind and then you then, then the question is, oh, okay, then If I have no partner, where would it go?
Speaker COh, if I've got children, I probably expected to go there.
Speaker CAnd if failing all of those things, then where else would it go?
Speaker CProbably.
Speaker CWell, that's potentially my estate.
Speaker COkay.
Speaker CSo we tested that, we tested that internally with our legal team, tested it with our coordinators and our front counter staff.
Speaker CWhat do you see all the time?
Speaker CWhat do people tell you when you're going through this process?
Speaker CAnd you know, we considered a few things and it was a bit, it was challenging because sometimes significant change is challenging for people.
Speaker CIt's like, wow, we're really going to do this.
Speaker CAnd I describe it as, you know, people just don't get on the edge.
Speaker CSometimes they get on the ledge, they're already there before you've started, so you bring them back from the ledge.
Speaker CBut it's good because it gets people really thinking about what it is that the problem actually is.
Speaker CAnd then to support that, it's again going back to the data, which I'm a very data led person from.
Speaker CWhen I look at problems that where do we make payments to, who do we make payments to for the last couple of years, what did we do?
Speaker CWhat was the actual, what was it telling us?
Speaker CAnd it aligned.
Speaker CSo around 30% of our claims had been paid to spouses in the last two years.
Speaker CThen the next bucket were children and the next bucket was the estate.
Speaker CAnd then a combination, all the combinations come into play.
Speaker CSo it was pretty well aligned.
Speaker CSo we thought, okay, that's good, that's really supportive.
Speaker COkay, so what else can we anchor to here that supports our position and if I've got no nomination, that we can give people a level of comfort that it's the right thing.
Speaker CSo we looked at what happens in intestacy laws that are already in place in New Southerwise and Victoria.
Speaker CIf you have no will, for example.
Speaker AYeah.
Speaker CAnd if you, and if you have no will, which is a very similar situation to having no nomination from, in a super environment, it's basically the same again.
Speaker CSo then that was what we presented to the executive and more broadly the board.
Speaker CThis, this makes sense.
Speaker CNow I'm not suggesting this will solve all the problems because there will always be those very challenging circumstances where you might not have sufficient information that you can anchor to, to follow that process, but there's sufficient discretion in our trustee that enables us as trustee to decide who to pay based on the information we have to hand.
Speaker CSo there's a number of steps that we take as part of that process, but generally it will Follow that order of payment because most of the time you get a death certificate, you get a claim form from the spouse and you can make a payment.
Speaker BKerry, have you had to make quite a few changes to your trustee to accommodate some of these new policies?
Speaker BWe talked about the removal of the non binding nomination, removal of the lapsing nomination, and then the flow of a member's benefit in the event of their passing and how you follow a kind of predetermined set of beneficiaries.
Speaker BI imagine all of those would have had changes made to the trustee to accommodate those.
Speaker CYes, that's correct.
Speaker CAnd it's very important to do that for a couple of reasons.
Speaker CFrom a complaints perspective, if a complaint arises based off our decision, then the fund has followed their fund rules and it also provides certainty and direction for our people making these decisions because the trustee is the guiding principle of making the decisions and our processes then can then flow on from that.
Speaker CSo the trustee, it basically gives us that tool to be able to do what we want to do.
Speaker CAnd it's very cleanly documented.
Speaker CAgain, the trustee is on the website.
Speaker CSo, you know, we're being very transparent about what we're doing.
Speaker BCould you have achieved the same thing by just updating an internal policy which is less transparent because obviously it's internal and have the trust deed just refer to, you know, the trust will have a policy in effect at the time to govern how assets flow in the event of members passing.
Speaker BWhat's the difference between ending a trust deed and just creating a new policy?
Speaker CThat's a really good question.
Speaker CAnd that was something that was considered, I'll be honest.
Speaker CIt was me that actually requested it to be in the trustee.
Speaker CSo it was open just to have a policy or even like an addendum to the trustee, which I have seen in past in other superannuation funds.
Speaker CI felt though that strongly the trustee was the most appropriate vehicle to have this change made for the fund in relation to having it very clearly documented for the, you know.
Speaker CAnd a trustee change requires board approval.
Speaker BYes.
Speaker CSo then we have.
Speaker AThat's a big deal.
Speaker CWe have clear transparency then to our directors and our executives that they understand that this is what we're doing.
Speaker CAnd again, the direction and the tool for our people.
Speaker COftentimes I have seen a policy become misplaced, amended without potentially appropriate oversight.
Speaker CAnd then it just, it loses its formality and people then make interpretations potentially.
Speaker CAnd then similarly through the complaints handling process, when we're dealing with potential complaints with AFCA and others, it's that we have this instrument that we can provide, or even a solicitor.
Speaker CSo then you have.
Speaker CYou don't have that situation.
Speaker CA solicitor is representing a party that they ask for our policy.
Speaker CIt could be.
Speaker CIt could be the wrong version that someone sends.
Speaker CIt could be the.
Speaker CAll of the things.
Speaker CRight, but the trustee to trustee and that's it.
Speaker AYeah, it's interesting, isn't it?
Speaker AYou've done the work to figure out what really is the best way to handle this and then you're basically enshrining it in law for your fund that this is how it is going to work.
Speaker AAnd that way it can't.
Speaker AI mean, it can still be.
Speaker AIt can still be changed because obviously the trustee could be changed down the track, but it can't easily be whittled away or made overly complicated by death by a thousand cuts or whatever, because it's.
Speaker ABecause it's kind of enshrined in the constitution of the fund.
Speaker CAnd that's just an experience thing.
Speaker CThat isn't a C bus thing.
Speaker CThat's just years of being involved with complex environments and seeing how they can potentially become, as you say, watered down and then lose their.
Speaker CLose.
Speaker CThe intention.
Speaker BYou mentioned at the Future Fund Admin forum was the validity of a binding nomination.
Speaker BSo when a member has submitted it and the fundamentals, the trustee has accepted it, you can still invalidate it.
Speaker BIf a member has a life event subsequent to the nomination, if they have a child, if they get divorced or remarried, there's a few others, and you kind of automatically invalidate the nomination because you don't know if that would have changed the member's wishes.
Speaker BWhich I think is a fascinating point as well.
Speaker BCan you expand upon that and confirm whether my recollection is true, first of all?
Speaker CYeah, so there's just.
Speaker CThere's some.
Speaker CThere were some things in the CIS act that refer to when a nomination could become invalid.
Speaker CBut similar to what we did with deciding on the payment process was a number of scenario tests of what we would consider what is suitable for a binding nomination to become invalid based on life events.
Speaker CAnd we did a lot of testing with our legal team and our product team.
Speaker CWe were working together.
Speaker CRoundtable, again, a very similar thing.
Speaker CWhat would we expect and what feels the most fair if one of these life events occurred?
Speaker CAnd again, the nuance of that is described in the trustee.
Speaker CSo we've been, again, quite clear on, again, what those scenarios are.
Speaker CAnd I know this often one, sometimes the birth of another child, that isn't necessarily something that's followed across the board.
Speaker CBut for Us, we thought, well, people sometimes forget to do these things.
Speaker COr as well, if one of the beneficiaries dies, what do we do?
Speaker CThat's something that is often not specifically catered for, but we've sort of covered those in the deed as well.
Speaker CSo again, it, it enables us to stand behind that when we're making those decisions if it gets contested.
Speaker AYeah.
Speaker AIt's interesting too.
Speaker CI know.
Speaker AIn another super fund where that we do a bit of work with that the biggest complaint that they have actually is on their binding nomination.
Speaker AWell, the way it works, because it's sort of a quasi government fund, the way it works is if you die and you're still married to that person, then they automatically get the money and, and it causes endless, endless grief because there's no kind of consideration of the fact that you might, you might be, have been separated for years.
Speaker AYou could have been, you know, married for five minutes in your 20s and just never bothered to get divorced.
Speaker AAnd 40 years later you die, they get the money and it causes endless complaints and issues because it is so counter to what people think is fair and reasonable.
Speaker AThat's exactly the, the issue.
Speaker AIt's kind of.
Speaker CWhen we were speaking to our coordinator cohort and that was their concern, honestly, that was their concern as well as the understanding that if somebody gets divorced that the nomination death becomes invalid.
Speaker CSo just has to, it just has to.
Speaker CAnd then there's also, there's other wording around being in a, like a.
Speaker CCan't remember the exact wording the trustee right now, but it speaks to living in a relation, like living sort of in a relationship.
Speaker CSo that way that situation where somebody has been long separated, that can be considered because like I said at the beginning, Australian relationships these days are, you know, they're complicated.
Speaker AYeah.
Speaker APeople, it's not just married for life and that's the end of it.
Speaker CThat's exactly right.
Speaker BSo, Kerry, a lot of the folks on the front line at CBA's handling claims, as I understand, are probably still working with your third party administrator.
Speaker BAnd I'm wondering if this new clarity, the improved process has given that operation better way of working as well.
Speaker BHas that improved relationship between the trustee and its administrator improved and what have the outcomes been like for both parties?
Speaker CYeah.
Speaker CSo as part of the implementation of the program, we were very clear with the administrator of what our expectations were.
Speaker CAnd it also then enabled us to have very clear documented processes in relation to what we're asking for at the time of when somebody passes.
Speaker CHistorically, because of claim staking, we would have potentially asked for much more than we actually really need.
Speaker CNow in ASIC's report 806 and subsequent off the press last week, 831 it speaks about reducing friction and not just continually asking for more and more and more and more.
Speaker CSo because we have this order that we are following, we're able to say if it's a spouse, these things are the minimum things.
Speaker CIf it's a de facto spouse, we might want something else.
Speaker CIf it's children, then we need these things.
Speaker CAnd it's very prescriptive of what we were requesting at the time.
Speaker CWe have a checklist that's going to be implemented that's going to basically enable people to complete that.
Speaker CSo yes, 100% it provides the administrator with absolute clarity of what the request is at the outset, what the conversation should look like and giving comfort to the, to the beneficiary what the process will be.
Speaker CI would say there's, you know, we're on that journey.
Speaker CChange is challenging and at the moment we have a situation where because we implemented one, the initial part for no nomination members that passed from the 1st of December, so there's still a large cohort that if people are passing with a non binding nomination in play that will follow the claims taking route.
Speaker CSo it won't be later this year we will be implementing the process where non body nominators will no longer exist and then we'll be in that phase of everything.
Speaker CIt's either a binding or a nothing and you'll follow the standard process.
Speaker CSo sort of got two processes happening right now.
Speaker CIt's not challenging because we have very defined processes but it will become clearer and I think we'll get more synergy and more productivity and efficiency post that final implementation.
Speaker BI was going to ask you about has this new claims process transformed everything?
Speaker BBut I guess it is incredibly slow to roll out and realize those results.
Speaker BAnd thank goodness because in order to know whether the process is working, it's triggered when a member passes away which can't really test very easily.
Speaker CIt's quite.
Speaker CYeah, it's an interesting thought because post implementation you sort of everyone's going okay, how's it going?
Speaker CIt's like oh, that's really sad.
Speaker CWe're waiting for people to die.
Speaker CSo it does sound a little bit morbid.
Speaker CWe have been tracking, we have been tracking the volumes and noting that the volume isn't as significant as.
Speaker CBecause the cohort is, you know, is not as large as it will be later in the year that fall into the new process.
Speaker CBut we are seeing some good indications of the process is significantly reduced.
Speaker CI sort of caution too, though, that it isn't always just about the duration.
Speaker CIt's a really important aspect of what we do and it's making sure that we don't cause undue delay where.
Speaker CThat.
Speaker CWhere we have enough information to make a decision.
Speaker CBut, you know, I've taken some time to listen to calls that might come through the administrator or to our contact centre.
Speaker CAnd look, most recently I listened to a call where we had made an outbound call following up for some.
Speaker CFor the claim documentation and it was to a mum and she'd lost her son, her young son.
Speaker CAnd we were just doing.
Speaker CFollowing the process.
Speaker CYou know, we hadn't received things and had been, you know, a couple of weeks.
Speaker CAnd on the call she thanked the person for.
Speaker CFor reaching out and she said, I don't have to hurry though, do I?
Speaker CSo.
Speaker CSo that for me is that that's such an important aspect of us having the empathy as well throughout the process.
Speaker CSo whilst, whilst I'm absolutely conscious of making significant improvements to how long a claim takes, it's more making sure that this is a human interaction.
Speaker CThis is not just about SLAs on a page.
Speaker CThis is really important.
Speaker CThis is really important stuff.
Speaker CSo, yeah, I'm very conscious of that too.
Speaker BI'm really glad that you do listen to those kind of calls because it is a very human moment and particularly the trustees and the board and the executive, they haven't sat in the contact centre a lot, but to listen to those calls, to hear the transcripts, to understand the very personal stories of the families of members, I think it's really important that those stories bubble up and we recognize that we're dealing with very tragic situations.
Speaker AHopefully making all the rest of it simpler will help the people who are in the call centres to be able to be more empathetic and have the time to be able to do all that, because it is more straightforward, they're not having to try and think, hang on a minute, which of the 65 different forms am I gonna need?
Speaker AAnd maybe I should ask for that other one too.
Speaker AAnd there was that other case where someone needed these other three things.
Speaker ASo maybe if I ask for them now, that's a good idea.
Speaker AThey can literally just focus on, I just need these two things and then I can think about you as a person.
Speaker CExactly.
Speaker CAnd that's what I sort of say to our own, our people at CBUs too.
Speaker CThis isn't about, you know, just speeding up the process so we can have efficiency gains of the fund.
Speaker CIt's far from it.
Speaker CThis is about giving people time to do the service, provide the service and show the empathy and to help people fill a form in if they need to or suggest that there's.
Speaker CWe have grief counseling available if someone needs it.
Speaker CAll of the other things that can lead to a much, much better experience than just how long it takes.
Speaker CBut the simplification I think for me is the key.
Speaker CAnd us having then the understanding of where a claim is in the process.
Speaker CIs it with the beneficiary and they just need some time.
Speaker CIs it with us and have we taken all the steps that we need to and to make a decision as quickly as we can?
Speaker CSo it's just turning the thought process on its head a bit more and considering a claim through a life stage of a claim as opposed to it's just the beginning and an end.
Speaker AYeah.
Speaker BGary, you've given us a lot to think about there.
Speaker BThe certainty of non lapsing binding nominations, removing the other options because there's far too many having certainty in place in the trust deed about what happens in the event of a member's passing when there's no binding nomination in place, improvements to the systems, the documentation that's required, the nudging and the guidance you can give to members to make sure they do have a nomination.
Speaker BAre there any other major milestones on your improvement journey that you are yet to put in place that we haven't discussed yet that are still on your to do list?
Speaker CI think, I think, I think the death claims, we've really looked at it very holistically.
Speaker CSo I think all of the things you described there, when you articulate it, it's like oh yeah, that's a lot.
Speaker CI think it's then analyzing the data post implementation for a period of time and then again checking back in.
Speaker CIs there something else that we need to do after being in the industry for such a long time?
Speaker CI don't think it'll ever be done, to be honest.
Speaker CMy thought process is other claim types and other things that we can do at other claim types and to look at them in a very similar way.
Speaker CRather than just making a small tweak here or doing a thing there, I like to look at things what's the actual problem we're trying to solve here?
Speaker CSo there's other opportunities there.
Speaker CWe've really looked at our communication as well and there may be other digital opportunities that we can employ in the future.
Speaker CI mean at the moment there's Some barriers there to digital application for death claims, but I think they're definitely worth exploring.
Speaker CThere's a few death notification services out there there again, they're on my radar to see what they can potentially do.
Speaker CSo there's always the next thing and either keeps me in trouble or out of trouble.
Speaker CSo it just depends.
Speaker BI think ever consider yourself done is a very dangerous position to be in.
Speaker BSo I'm thrilled to hear that there's still a lot of potential opportunities on your roadmap.
Speaker BSo that's great to hear.
Speaker BThere's lots of other claims types as well.
Speaker BEarly access claims, hardship claims and everything else.
Speaker BWe all can be made smoother and easier and more efficient and more compassionate.
Speaker AYeah, thank you.
Speaker AThank you very much.
Speaker AI have to say we, we talk a lot around, you know, wicked problems and intractable problems and everyone admiring the problem and all this sort of stuff.
Speaker ASo it's, it is actually really, really extra fantastic to talk about actually solving problems and going, no, okay, these things are solvable.
Speaker AIt sounds like you've been very lucky and CBUS has been very, very wise to actually bring someone in like yourself and then give you the space to actually think about it and figure out what, what the best thing to do is.
Speaker ABecause quite often that's what gets put in the PowerPoint up front of how we're going to solve it.
Speaker ABut the reality is, when push comes to shove, oh, we don't really have the appetite for this and that's too hard and that takes too long and we're not really interested in going down that route.
Speaker ASo you do end up just sort of papering over whatever you've got.
Speaker CThat is actually a really, really good point.
Speaker CThe executive support to continue with what was the initial idea was absolutely paramount to the success of this and giving me the space to continue and explore has been really.
Speaker CIt gives me the encouragement then to go and look at the next thing.
Speaker CAnd I think internally as well, it gives the.
Speaker CA positive attitude in relation to how we are supporting our members and that we are comfortable to be bold after being in such a challenging situation because we do have the people internally and, you know, to do these things.
Speaker CSo, yeah, I think it is really important to acknowledge that because it could have very easily been, oh, wow, that's a bit too hard.
Speaker CSo, you know, I worked very closely with Legal Product were instrumental as well, because binding nominations aren't claims, that's product.
Speaker CSo it's been a real significant collaboration across various parts of the fund and buy in.
Speaker CSo, yeah, that has definitely led to the success and enabling us to make these changes.
Speaker AYeah.
Speaker AChange is a team sport.
Speaker AI love it.
Speaker CAwesome.
Speaker BEric, thanks so much for joining us.
Speaker BReally appreciate it.
Speaker CThank you.
Speaker BThanks so much.
Speaker CPleasure.
Speaker AIt's been great.
Speaker BThanks for listening to that super show.
Speaker BWe hope today's episode give you something useful to take back to your team.
Speaker AIf you're thinking we should talk, we'd love to chat.
Speaker AYou can book a meeting with either of us via the link in the.







